Huawei named among top 100 best global brands
Huawei named among top 100 best global brands
The world’s leading brand consultancy, Interbrand, in its 2015 Best
Global Brands report has named Huawei as one of the top hundred brands
globally.
Following its debut on the 2014 list as the first mainland Chinese
brand, it would be recalled Huawei was among the top brands in last year
report.
According to Interbrand, “Huawei is once again a highlight in the
2015 Best Global Brands report released by Interbrand. Its brand value,
approximated at 5 billion US dollars, increased by 15 percent compared
to a year ago.
In Interbrand’s annual report, it is also one of the fastest rising
brands in the technology sector, climbing from ninety four to eighty
four in ranking.
Huawei’s significant progress is not a result of luck. Everything has
stemmed from the belief that customers always come first, and the
persistence in providing value-driven products and services. Through
their brand campaign,
Huawei outlines ‘a better connected world’ and clearly illustrates
how innovative ICT products, services and solutions not only break the
boundaries of time and space to create smoother connections, but also
enable the transformative evolution of enterprises and industries to
drive progress in the world.”
The Huawei’s 2014 annual report was an indicative that the company maintained robust growth in all business segments.
In 2014, it recorded US$46.5 billion in annual revenue, a YoY
increase of 20.6%. Net profits reached US$4.5 billion, a YoY increase of
32.7%. Thanks to its robust growth worldwide and continuous innovation
in products and services, Huawei’s brand has grown steadily both in
value and influence.
“Staying customer-centric and creating value for customers form the
foundation of Huawei’s brand,” said Kevin Zhang, Huawei’s Corporate
Marketing President, adding that, “We aim to achieve US$100 billion in
annual revenue in five years. Any company that lacks ambition cannot go
far.”
Over the past two decades, Huawei has connected one-third of the
world’s population, with its information networks covering more than 170
countries and regions. In order to utilize transformative trends in the
future, Huawei is increasing investment in innovative technologies,
such as cloud computing, Big Data, 5G, SDN, and NFV. By pushing the
limits of technology, Huawei is well positioned to seize opportunities
in the digital era. It strives to provide full connectivity between
people, between people and things, and between things. It will also
continue to deliver innovative products to individual users, businesses,
and organizations.
As indicated by Interbrand’s professional evaluation in the 2015 Best
Global Brands report, Huawei has progressed well over the past year in
all its three major business segments carrier, enterprise, and consumer.
Its strong R&D capacity, forward-looking strategic plan, and open
innovation have contributed greatly to its brand responsiveness,
relevance, and presence.
The company has maintained steady growth in the carrier market. This
can be attributed to three factors: continued investment in 4G networks
in China; investment in network capacity expansion driven by global data
traffic growth; and ICT investment driven by carriers’ digital
transformation.
In the enterprise market, Huawei’s innovative products and solutions
have laid a solid foundation for the company’s competitiveness, and are
widely acknowledged by customers. As a result, Huawei is accelerating
its growth in the enterprise market. This growth momentum is further
fueled by the widespread adoption of Huawei’s flagship products and
solutions (e.g. cloud computing, storage, and agile networks) in both
domestic and overseas sectors, such as smart cities, finance, education,
and ISP.
In the consumer market, Huawei’s quality products with superior user
experience have enabled the company to become the brand of choice. So
far, Huawei has secured a strong footing in the mid-range and high-end
device market. Its high-end smartphones especially Mate7, Mate S, and P8
– and Honor smartphones have made solid progress. These developments
have allowed Huawei to enjoy quality and sustainable growth in the
consumer business.
Amid a wave of ICT convergence, interdependency and co-existence are
essential for different industries, products, services, and brands.
Close collaboration is required to build a more prosperous ICT industry.
Huawei is committed to creating an open ecosystem. Open partnership
has allowed the company to complement its capabilities and exchange
energy with the rest of the world.
With an open mindset, Huawei has collaborated closely with its
partners in areas such as cloud computing, SDN, NFV, and 5G, aiming to
jointly drive industry development.
At Huawei Cloud Congress 2015, Huawei announced its cloud ecosystem
strategy, which focuses on IT infrastructure, software platforms, and
enterprise cloud services.
The company is dedicated to building a more robust cloud ecosystem
with its partners, including infrastructure providers, application
developers, channel partners, integrators, and independent software
vendors.
At the ongoing 1st Huawei Developers Congress, over 2,000 developers
gathered to explore how to leverage Huawei’s open ICT capabilities to
build a stronger ecosystem that benefits all.
